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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] NuXCOM_90Percent@lemmy.zip 3 points 5 months ago (2 children)

What law (and jurisdiction) are you thinking of?

My understanding is that this would be covered with a blanket note on the page if it detects you aren't running Premium.

[–] lemmytellyousomething@lemmy.dbzer0.com 6 points 5 months ago

In Germany, you can't just show advertisement in a YouTube video without marking it. Same rules for sponsorship...

[–] nekusoul@lemmy.nekusoul.de 5 points 5 months ago (1 children)

At the very least I'd say that UK/Germany would be a good bet. Though the idea of just plastering the note over the whole video might do the trick, considering that's what some German channels already do if they are sponsored to stay on the safe side.

[–] NuXCOM_90Percent@lemmy.zip -3 points 5 months ago (2 children)

You still aren't referencing a law. You are just saying you don't like it.

I ANAL and am not a lawyer but: There ARE laws about saying if a video contains paid advertisement. That is why basically every single video on youtube has the "contains sponsored content" tag.

There is no law saying that the specific seconds of the video need to be tagged. Which makes sense. It has been a minute since I watched network TV but I don't recall giant "AD" on my screen any time Hikaru Shida wasn't.

[–] nekusoul@lemmy.nekusoul.de 4 points 5 months ago

Germany has the "Medienstaatsvertrag" §8.3, which requires advertisements to be easily recognizable as such and also adequately separated through audio or visual cues.

[–] neeeeDanke@feddit.de 2 points 5 months ago

I do recall a giant "Werbung" screen ahead of all a-blocs on TV.