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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] kakes@sh.itjust.works 26 points 5 months ago (1 children)

Ngl, I'm torn on this because I'm honestly not sure I could stop using YouTube.

I hate ads with a burning passion, though, so we'll see which wolf wins out there.

If i can't get around this using something like SponsorBlock, I feel like I'll probably just set up some kind of pipeline to download videos and remove the ads myself (maybe using AI if it's that bad) and just serve them over Jellyfin or something. Gonna be a pain, though.

[–] shortwavesurfer@monero.town 7 points 5 months ago

I wouldn't particularly like it, that's for sure. But I would ultimately just bite the bullet and do it. At some point, you're just pushed too far and it's just not worth dealing with.