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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] elliot_crane@lemmy.world 1 points 5 months ago

I doubt it.. They couldn’t even manage to block FFWD on their own website for the longest time. I switched to using alternative front ends long ago, but back when I just used YT directly from my phone’s browser, spam tapping +5s a few times would bypass the ad.