Technology
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And the irony is that people switched to cable for the exact same reason. They got tired of the nonsense that broadcast TV pulled with subscriptions for different channels and all the ads and everything, and went to cable because you paid one bill for every channel. Then, everyone moved to streaming because you had to buy 50 different cable packages for the one channel on each you actually cared about, and there were just too many ads to deal with, etc.
Something something, those who don't listen to history are doomed to lose profit margins or whatever.
Broadcast tv had different subscriptions for channels? Where? Free to air tv is free with no subscriptions or options.
Lol they are definitely wrong about that.
I may be remembering that wrong, as it was before my time, but I had heard that people moved to cable for the same reasons that people moved from cable to streaming services. You bought one cable package, it gave you access to everything, and there were no ads. Then came the ads, and eventually, the packages you have to buy in addition to your cable subscription for the channels you actually care about.
People went to cable because it had no ads and let you have the opportunity to watch stuff you’d missed because they looped content regularly. Missed an episode of the Simpsons? All good, it’s on again in 12 hours. It also has movies and shows long before free to air because they paid for it. Cable was the start of subscriptions and paying for individual channels.
Cable most definitely had ads though. Special add ons like HBO or Showtime didn't but basic cable did.