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Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales (www.tomshardware.com)

submitted 3 months ago by floofloof@lemmy.ca to c/technology@lemmy.world

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[–] pycorax@lemmy.world 104 points 3 months ago (1 children)

Is this really a surprise to anyone outside of the AI hype machine?

[–] neshura@bookwormstory.social 26 points 3 months ago (1 children)

Not really no, it also likely isn't a surprise to the engineers and project managers working on these products. Which is likely exactly why they have standout battery life: the project managers knew AI wouldn't sell so they made the laptops appealing via conventional means anyway.

[–] themurphy@lemmy.ml 6 points 3 months ago (4 children)

The project manager wouldn't have a say in battery life, as it's really just because of the ARM chip.

And I don't think anyone thinks Copilot is good in its current form, AI hype or not. It feels like a web app with no real control over the machine.

[–] pycorax@lemmy.world 11 points 3 months ago (1 children)

It's a common misconception but ARM isn't inherently better at battery life than x86 though. It's more that Qualcomm's designs are as compared to the companies on the market that produce x86 hardware.

[–] balder1991@lemmy.world 6 points 3 months ago (1 children)

TIL, I did some research because of your comment and indeed, the difference in their use cases is mostly a market thing, not so much a limitation of each one. This answer is particularly good at explaining that.

[–] pycorax@lemmy.world 3 points 3 months ago

This article also does a really good in depth explanation about the topic although it does get a lot more technical but if you're interested, it's a really good read.

[–] MonkderDritte@feddit.de 4 points 3 months ago

Ah no, more battery life isn't because of the ARM chip. Not with general usage, outside of minimal instruction set use.

[–] Persen@lemmy.world 2 points 3 months ago

It has control. Screenshoting every couple of seconds.

[–] sugar_in_your_tea@sh.itjust.works 2 points 3 months ago* (last edited 3 months ago)

They absolutely would. They choose the chips included with the product, which screen to use, etc, and they can balance battery size with other considerations like weight. Battery life absolutely is a project manager choice.