Advertisers have always been interested in where their ads are seen and whether they convert to purchases. A common example is vouchers, which will tell the advertiser exactly this (10p off, customer redeems, store returns to advertiser, advertiser knows where you got the voucher from/where you saw the advert, where you bought the product - exactly what Firefox is trying to tell them)

[–] jmcs@discuss.tchncs.de 10 points 3 months ago (1 children)

Firefox creates a report based on what the website asks, but does not give the result to the website. Instead, Firefox encrypts the report and anonymously submits it using the Distributed Aggregation Protocol (DAP) to an “aggregation service”.

Mozilla can't send user data to an "aggregation service" without explicit consent, no matter how much propaganda they use to explain it.

[–] i_am_not_a_robot@feddit.uk 3 points 3 months ago (1 children)

But it's OK to send more - and probably PII - tracking data directly to the website without consent?

[–] jmcs@discuss.tchncs.de 10 points 3 months ago (1 children)

Also no. But 2 wrongs don't make a right.

You are speaking like there are only two alternatives and none of them involves following the law.

[–] i_am_not_a_robot@feddit.uk 2 points 3 months ago (1 children)

In which case I suggest you file a GDPR violation against all web browsers, as by default they will be allowing tracking and sending data to advertisers.

[–] jmcs@discuss.tchncs.de 3 points 3 months ago

One thing is allowing the other is actively collecting and processing the data.