this post was submitted on 25 Jul 2024
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The challenge is that videos will have a varying amount or type of ads based on the client's country/demographic and simply on the timing of ad campaigns.
Not baking-in ads was the advantage of Youtube and other streaming platforms over the likes of traditional TV. That's why they were client-side in the first place. I wonder how much the extra effort, bandwidth, and processing will cost Youtube to achieve server-side ads. Would be funny if it simply ended up being too expensive for them.
They have a LOT of compute power... They could have several baked in ads per geographical area / demographic and only store them on servers in / close to the relevant country. There's definitely associated costs but I wonder if it'd amortize well given their viewer count.