this post was submitted on 30 Jul 2024
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i think human psychology is too nebulous and qualitative with way too many factors to definitively "measure" how effective ads are. all they really know is (most of the time) buy ads, revenue goes up.
but there's a reason your personal data is so coveted by advertisers. if they can parse that you're an avid hiker from the millions of data points they collect from you (websites visited, geolocation data, other purchases, etc), then they can sell ads for $400 hiking boots specifically for you, that people who never leave their couch and order delivery from hungry howies every day would just ignore
I suspect that's why Facebook makes so much money, they have a lot of information on you like that.
In a weird way, this is actually quite handy, as you get ads for things that are actually relevant to you.
dude, ads are bullshit. you should never buy anything based on the seller's ads. and i used to say a good way to research products was go to the niche subreddit, or even amazon reviews, but those are so full of bullshit shills anymore it's hard to know.