Finding and innovating new ways to fuck people with ads.
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The whole point of having ads be separate from the video is for youtube to easily distance itself from malicious ads. If an ad is malicious it can easily be reported and taken out of commission. But if ads are now part of the video, what stops an ad from being an ISIS beheading clip in the middle of a video made for children? If there is still a way to still report it, then there is a way to recognize the ad.
Also how will this interfere with creators? Editing a video and giving it a proper pace is already a huge challenge. But now ads can just be automaticaly cut into it without the creators control? That's gonna fuck up so many quality channels. That's already a big problem with the current system, bit at least you can skip or block them.
YouTubes past moves have been to make it impossible to block adds. What else is new in the world?
Is water still wet?