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*I donβt mind a site charging a nominal fee for API access. Either to cover the cost of API service itself, or more importantly to encourage API developers to be efficient when making API requests. But that's hundreds to thousands of dollars a year, not millions.
Important caveat about the title from the article.
Is there a reasonable model for commercial sites to survive if their APIs are free?
The obvious answer is "charge a reasonable price".
Many services like AccuWeather do that, including having a limited free tier for experimentation or niche applications.
The real problem though is that the value of the data isn't just the cost of storing and making it available - in many cases its strategic. This is why e.g. the Google Maps API gives you pre-rendered map tiles and curated results, but you don't get access to the raw data.
Ads, like Reddit does and reddit makes a ton of money. If they weren't trying to make nft integrations or new TikTok and just had the staff it took to keep the lights on, it would be a stable successful business.
But the greedy execs want more money so they act like they have no choice but to squeeze the users for everything they can. This is their choice, not a necessity.
If I write a third party app, then I can filter out any ads you pass me, or I can make it easy for a user to do at arm's length from me by allowing plugins. This is exactly what's happening with reddit third party apps.
I don't think it's as black and white as you're making out.
To be fair, I don't think any of us know reddit's costs nor its revenue. We do know that the current CEO says that they are "not profitable". But let's just pretend for a minute that if reddit did what you say (scale down, stop the NFT TT bullshit) that they'd be a 'stable successful business'.
Ask yourself: Would YOU want to work for a company that's just eeking by, with limited growth or upward potential for your personal income? I sure as hell wouldn't. If reddit 'tried' to act like a co-operative they'd quickly lose the limited talent they do have to be replaced by "digital babysitters" who have the skills to reboot a server when it hangs and not much else. They certainly ain't going to attract the devs who can actually CREATE the mod tools that we've been after for YEARS.
At some point we need reddit and other sites like it to be profitable so that they can attract talent to continue to develop and expand the features of the site or else some other company will come along and do exactly that, putting reddit out of business.
Does reddit need to become profitable solely off the backs of API calls, no; which is why I'm here (and you too I assume) but we cannot pretend that any of this work is either easy or free to produce.