this post was submitted on 07 Aug 2024
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Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

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[–] Brodysseus@lemmy.world 18 points 1 month ago (1 children)

Why I'm here (first comment yay)

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[–] TheReturnOfPEB@reddthat.com 18 points 1 month ago (1 children)
[–] FordBeeblebrox@lemmy.world 18 points 1 month ago (3 children)

They had that, you get enough gold you get access to the lounge where people with internet money just talk about how to spend their points in other people.

Funny, you get enough virtual gold folks just want to share it. Real money, not so much

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[–] fossilesque@mander.xyz 17 points 1 month ago
[–] JackbyDev@programming.dev 16 points 1 month ago

They already exist! r/TheLounge is an example, but any sub can lock itself to premium users.

[–] TheObviousSolution@lemm.ee 16 points 1 month ago* (last edited 1 month ago) (1 children)

The dumbass does not have an original idea or vision in his body. After turning his users into consumer goods, now he's just thinking about reddit r/lounge 2.0 and combining it with reddit awards 2.0 and reddit talk 2.0.

First of all, that only works if moderators get payed or you get some extremely gullible and power hungry ones, which for the first I doubt his money scrounging self could allow and for the second, that's the problem.

It will also open up a whole can of worms that reddit certainly has deserved for some time now, people suing if they are banned from these communities, specially if it was due to personal fickle prerogative of one of the mods. But considering what reddit has gotten away with, this last point is not really that likely.

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[–] demizerone@lemmy.world 16 points 1 month ago

Ha. Line must go up or it affects the stock price. Profit first, users last.

[–] suction@lemmy.world 16 points 1 month ago* (last edited 1 month ago) (2 children)

What’s he been huffin’, maaan?

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[–] Blackmist@feddit.uk 15 points 1 month ago (3 children)

If I ever become the CEO of a multibillion dollar company, I'm going to say nothing at my first shareholder meeting.

Instead, I'm going to climb up on the boardroom table, remove my trousers and pants and drop a great big shit right there on the desk.

I will then say "That's what we're going to do to our users" and watch in awe as my salary and share price goes through the roof.

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[–] Jodge@lemmy.world 15 points 1 month ago (1 children)

Literally the reason I’m here. Hope it’s nice

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[–] TalesOfTrees@lemm.ee 14 points 1 month ago

From the article "helping users dive deeper into products, shows, games" - that right there is their focus. It's spelled right out that it's going to be primarily an advertising platform.

[–] CileTheSane@lemmy.ca 14 points 1 month ago* (last edited 1 month ago)

A new challenger joins the battle in the Elon / Cloudstrike "ruin an established company any % speed run" challenge?

[–] Double0ughtNot@sh.itjust.works 14 points 1 month ago (2 children)

And this is why I am back in the fediverse! Hi!

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[–] Fedizen@lemmy.world 13 points 1 month ago

nice. This won't backfire

[–] Resol@lemmy.world 13 points 1 month ago

On 2024, July 1, I uninstalled Reddit for good. About two weeks later, I finally made the jump to Lemmy, and added a suffix to my username that reflected on this decision.

I am not looking back.

[–] MehBlah@lemmy.world 13 points 1 month ago

Go ahead. Only the occasional link brings me to reddit these days and I will treat his paywall just like all the others. By closing the tab and moving on.

[–] billwashere@lemmy.world 13 points 1 month ago
[–] Nusm@yall.theatl.social 13 points 1 month ago (4 children)

So, I’m not a tinfoil hat wearing conspiracy theorist, but I absolutely believe the theory that Spez & Musk are being paid handsomely under the table by dark money to do their best to ruin Reddit and Twitter. It was the two largest places that liberals congregated, communicated, and publicly posted, and the right wing wants to hamper and/or destroy both sites. I think both are seriously compromised now, and many of the left have fled. In the case of Twitter, it’s just turning into Truth Social lite, and Spez is trying to monetize what’s left of Reddit as fast as he can to rake in cash off what’s left of the dying carcass/bot farm.

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[–] 2pt_perversion@lemmy.world 13 points 1 month ago (2 children)

I'm assuming this is going to be more like a creator space type thing like patreon/OF. It will make reddit worse of course because patreon and OF already exist we don't need reddit for that but as long as they aren't trying to paywall user generated content on existing subs I don't really care that much tbh.

If they paywall my old comments that I've left up to help others I'm going to go back and delete them.

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[–] Wispy2891@lemmy.world 12 points 1 month ago

I can already imagine how many scams this new feature can enable

"Join our private subreddit to unlock the secret to become rich" and then inside all you find is something like "yolo on Intel" and so on

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