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Critics, including food industry groups, argue the labels could confuse consumers and prefer voluntary initiatives.

I'm not normally a fan of solving problems by throwing assholes into active volcanos, but this might be an exception.

Just another initiative that's destined for the trash with the incoming administration.

We do this now, for non americans. I say ban cartoon mascots and put the daily consumption amount on there.

Also add a picture of how much a normal serving should be. A bowl is usually 2-3x the serving size.

"While other countries with similar labels have seen positive effects, many experts are paid to confuse discussions around clear cut obvious actionable data to make it easier to maintain the shitty status quo that is killing people.

There goes another cultural bedrock of reading the back of the cereal box...

experts caution that U.S. cultural attitudes may limit their impact on consumer behavior.

So the solution is to obviously keep reinforcing that cultural behavior.

Wait, people actually read those?

Marketing whores in shambles