this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] redditsentme@lemmy.ca 14 points 1 week ago

i too deleted my 15-Year Club reddit account

[–] Jhex@lemmy.world 14 points 1 week ago

What's "reddit" and why does Lemmy seem obsessed with it?

[–] sma3in@lemmy.world 13 points 1 week ago

fuck /u/spez

[–] db2@lemmy.world 12 points 1 week ago (3 children)

If small dick energy had a face it would be Steve Huffman's.

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[–] Littux@lemmy.world 11 points 1 week ago

r/spezholedesign

[–] TomMasz@lemmy.world 11 points 1 week ago (3 children)

Enshittification intensifies.

spez is slow walking Reddit to the graveyard.

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[–] Bonskreeskreeskree@lemmy.world 10 points 1 week ago (2 children)

In order for lemmy (or any alternative) to really take off, efforts need to be made to mass migrate content. The biggest inhibitor of adoption is the lack of communities, and the user submitted info backing them. Not only would it be beneficial for alternatives to have this on their servers, efforts should be made to index and back up the mountain of how to and general hyper specific sub reddit information for the good of society. The world already lost so much during the last purge of users comments and posts, further enshitification of reddit will only lead to more getting lost. Are any groups working to scrape all (or the most important data) from reddit and break it out in a searchable format here?

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[–] fakeplastic@lemmy.dbzer0.com 10 points 1 week ago (1 children)

Can I reply to this next week when I stop laughing

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How is this new? Reddit gold gave you access to the subreddit that only gold members could access. It didn't have anything good in it as everyone would rather have a larger reach.

If he intends to convert an existing sub to it, he will quickly find how much people are happy to more to a new sub.

[–] Jackhammer_Joe@lemmy.world 9 points 1 week ago

Get fuuuuuuucked, Reddit

[–] RufusFirefly@lemmy.world 9 points 1 week ago

Lemmy can expect some inbound traffic

[–] Paradox@lemdro.id 8 points 1 week ago

I almost wish Elon would buy it, so he can "manage" it like he did Twitter

[–] Toneswirly@lemmy.world 7 points 1 week ago

Its never been a better time to ignore reddit

[–] billwashere@lemmy.world 7 points 1 week ago

Man I kinda thought they had already hit enshittification bottom. And then they bring out the backhoe and dynamite.

[–] Link@rentadrunk.org 7 points 1 week ago* (last edited 1 week ago) (1 children)

One could argue they already did that with Reddit Gold and /r/Lounge.

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[–] lefixxx@lemmy.world 7 points 1 week ago

Please reddit, make more bad decisions faster so people can overcome switching costs finally

[–] mrhenry77@lemmy.world 7 points 1 week ago

great, hopefully more people leave the sinking ship

[–] False@lemmy.world 6 points 1 week ago (1 children)

I can't imagine what sub-reddits they think people would willingly participate in that are paid-only. Decreasing visibility and potential participation group automatically makes those worse in most cases.

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