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This is just some marketing bullshit.
There is nothing I can see about these cables that's in any way more repairable than any other cheap USB cable.
They are also USB 2.0 without an e-marker chip, so their claims about "high speed" data transfer and "100W" charging speeds are dubious at best.
35 for a 2-meter USB 2.0 cable....I'll stick to Anker...
Although, today we feel USB 2.0 is pretty slow, it is literally "Hi-Speed", USB 3.x would be "SuperSpeed".
As thir connectors arent glued or molded to the cable, they can be replaced without damaging the cable by using a soldering iron. For a cheap USB cable, you would need to cut off the connector, remove the isolation and the solder a new connector to it.
But why would I buy an expensive USB cable in 2025? They collect like lint in my drawers...
That's ~~another~~ a different question. Not needing to buy a cable because you've already got one is one aspect of sustainability. However, in future, more people will have to buy cables (and chargers) as the will no longer be bundled with new smartphones.
And no one should be buying slow cables that they're likely to trash anyway once they figure out their limitations...
I have no idea why they only fulfill the USB 2.0 specification and not 3.x either, except using them for file transfer being a more rare use case than charging.
I have no doubt it's because of the cost.
You can get these connectors for less than 1€.
If you order directly from China I'm sure they'll be even cheaper.