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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 month ago* (last edited 1 month ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

(page 3) 50 comments

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[–] Alchalide@lemmy.world 3 points 1 month ago

Soon: WhatsApp revanced

[–] rustydomino@lemmy.world 3 points 1 month ago (2 children)

The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

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[–] edgarzen@sh.itjust.works 3 points 1 month ago

Get Signal.

[–] drmoose@lemmy.world 3 points 1 month ago* (last edited 1 month ago)

I wonder whether Meta will try to lock down cross platform access now.

Currently Beeper still works everywhere and EU'S DMA (Digital Markets Act) still has WhatsApp as gate keeper which is required to interpolate with other chat apps. However "WhatsApp stories" are entirely different from chat so that means they can block all of that and this is probably how Meta will approach future WhatsApp updates - more shit to lock people in WhatsApp that isnt directly chat related because thats the only way to show people ads.

[–] RedWheelbarrow@lemmy.world 3 points 1 month ago

Ahh meta!!! Sighs.

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