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Could Ben and Jerry’s go down like Bud light, or is their ice cream too darn delicious? (lemmyunchained.net)

submitted 2 years ago* (last edited 2 years ago) by LachlanUnchained@lemmyunchained.net to c/asklemmy@lemmy.ml

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It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

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[–] hal_5700X@lemmy.world 1 points 2 years ago* (last edited 2 years ago) (8 children)

How does this help sell more ice cream?

Will B&J become the next Bud Light? Yes, someday.

[–] mysoulishome@lemmy.world 1 points 2 years ago

It’s a privately owned company and they have always bundled promoting progressive issues with their business because that’s their values. It says it right on the ice cream packaged that they are hippies from Vermont.

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