Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.
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The optimisation. And the ecosystem of iPad iPhone AirPods Mac. Watch
I don't currently have one but they're in the running to replace my current phone since most of the android market has been enshitified to be just as bad as them.
Literally no reason other than blue bubbles.
I was all ready to switch and then someone asked βso you donβt care about the blue bubbles eh?β and I chickened out and got yet another iphone
I like the clean design of iOS, and I like being able to Apple Pay my whole family if needed cause we still share like a phone bill and stuff, so it's easier to Apple Pay than bank transfer or download an app.
Plus I like Apple's credit card and now I have their savings account too....
Have you tried getting a human on the phone with any Google product ever ?
Leave a comment if you have ever talked to a google/alphabet employee during their work hours about a problem that you have with a google/alphabet service or product ?
Consistency.