Is this near the sign that says “Always $10”? :\
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"our research shows customers want more manageable and convenient portion siz-"
THE FUCK WE DO
In restaurants... not the fucking store!
Who is gonna stop them? Nobody, so of course they’re pricing them above inflation. They’re there to make a profit, fuck you and yours and all that
I want to say this is one of the more obtuse examples of shrinkflation. A lot of it is simply to allow a product, usually something by weight like cereal (where you're not getting x individual pieces), to completely sell out, only to be replaced with one with nominally fewer grams of product while maintaining price. Usually with a 2-3 week gap between the old product and new. Usually it will come back with a redesigned box or something or new "eco" packaging that helps to distract from the fact that they just performed a 10%+ moneygrab on your lucky charms. Most people are content to just be able to buy the product again, and since it's been completely sold out with no product to compare with, there's less of a chance anyone is going to be able to have something to directly compare to when buying the updated product.
If they had instead sold 3x fillets at 200g, I have serious doubts even you would have noticed; but since they moved to larger, but fewer fillets, it's starkly obvious that something happened.
I rarely get fast food but I've gone recently and I was shocked when I ordered a burger and got what would've been the junior version just a few years prior. Makes me wonder how tiny the junior version is nowadays.
It's like ordering a Big Mac and getting a cheese burger
A Big Mac where I am is basically just a cheeseburger with lettuce, more bread and different sauce. The circumference is exactly the same and it's using the same patties too.
That's why you pass laws making this shit illegal. It clearly isn't going to regulate itself as we've seen and people are already being pushed past the point of no return.
What would the regulation be though? "you can't make your products smaller"?
Or a 11% increase in price overall. Meanwhile inflation is at 6-7%?
Over what time period, though? We'd need to know when the 255g for $10 price was introduced. If the price and weight have been unchanged for a few years, this could even be below the rate of inflation.
While these price changes can certainly come in part from corporate greed, there may be some other costs at work being applied; the increased difficulty of agriculture in a world where the climate is getting out of control, or as someone else mentioned the war in Ukraine having an effect on agricultural exports from the area.
I'm at least trying to be flexible in my preferences. I try to be aware of the carbon offset associated to the food I buy, or the amount of land needed to produce it. We can also get a bit too used to certain foods actually being subsidized by the government, primarily meats. It doesn't necessarily mean I can eat cheaply, but sometimes I pick up an option I wouldn't normally consider that either saves me money or satisfies me even more.
The bread rolls at the supermarket have gotten so comically small that you can't even use them to make a proper sandwich anymore.
There's this fast food fried chicken chain called Raising Canes, used to serve massive strips. Now the price is 50% more expensive and 50% less chicken. They're extremely tiny, never going back again... yet all the zombies who love that place are relentlessly spending their money there anyway.
Edit: grammar
I paid like $8 for 115g of marinated salmon last week because I wanted to try it, but it is getting ridiculous.