this post was submitted on 17 Feb 2024
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The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests (mashable.com)
submitted 7 months ago by Fitik@fedia.io to c/twitter@lemmy.world
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These numbers are legitimately shocking.

Nearly 76% of traffic from X to its clients' sites was fake during Super Bowl weekend

No other platform came close to that

There's a few interesting data points in the piece but here's one traffic comparison:

Fake user visits to tracked ads from social media platforms over Super Bowl weekend:

  • X / Twitter: 75.9%
  • TikTok: 2.6%
  • Facebook: 2%
  • Instagram: 0.7%
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