this post was submitted on 03 Sep 2023
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[–] autotldr@lemmings.world 7 points 1 year ago

This is the best summary I could come up with:


Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content, which has for almost two decades been its primary bread and butter, according to The Financial Times.

As FT points out, YouTube’s ad revenue, though recently improved, had been on a downward year-over-year slide for three straight quarters.

YouTube is still figuring out how to reap more ad money from Shorts.

Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.

Keeping up with that means adding features like AI summaries and NFL highlights, and even making compromises elsewhere in Google’s business to keep other industries happy and supportive of the service.

It also means investing in Shorts’ creators and incentivizing them to make exclusive content for YouTube’s service.


The original article contains 169 words, the summary contains 151 words. Saved 11%. I'm a bot and I'm open source!

[–] cloud@lazysoci.al 6 points 1 year ago

We can only hope

[–] UnculturedSwine@lemmy.world 5 points 1 year ago

I ducking hate how they removed functionality from them. They don't show when they were posted, you can't speed them up or slow them down, they repeat forever which is annoying if your going through the comments, the buttons being on top of the video obscures it, I can't cast them to the TV from my phone (which is weird because it will play them if I select them directly from the TV app), it's just a terrible UX overall. I never swipe up and I'm starting to get annoyed with how cumbersome it is to exit out to watch regular videos once I've watched the short I clicked on. I really don't understand why YouTube wants to sacrifice everything that makes it great to be more like tiktok. If I wanted that format, I would go to tiktok.

[–] doggle@lemmy.dbzer0.com 5 points 1 year ago (2 children)

They're well on their way. I've gotten an extension to block them on desktop. I bet revanced can do it on mobile, too

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[–] gummybootpiloot@lemmy.world 4 points 1 year ago

I don't think it's going anywhere. People get lost in shorts really quickly, especially on your phone. It's the algorithm being able to decide who you are and how to get engagement out of you at a much faster rate then regular videos.

Nobody asked for this, nobody wants it on youtube. But it keeps people on the platform longer and it feeds the algorithm fast. So it's not going anywhere

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