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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] vox@sopuli.xyz 11 points 7 months ago (1 children)

patents don't mean shit tho, companies usually just patent whatever they want without any plans of implementation

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[–] Omgboom@lemmy.zip 11 points 7 months ago (24 children)

Ugh, well what are the best Roku alternatives?

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[–] harsh3466@lemmy.ml 9 points 7 months ago

First, fuck Roku. This is exactly why my roku tv is not connected to the internet and never will be. My kodi box handles my entertainment needs.

[–] EvolvedTurtle@lemmy.world 9 points 7 months ago

Bro Wtf If this happens I'm litterly buying a new tv

[–] Ginger666@lemmy.world 8 points 7 months ago (5 children)

The next step is they have cameras installed on them so they can watch you and detect the best time to play ads.

How much further are we away from commercials beamed into our dreams?

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[–] A_Random_Idiot@lemmy.world 8 points 7 months ago* (last edited 7 months ago)

all the more reason to not connect your smart TV to the internet and let it update.

Not only can they hold your TV hostage until you agree to their terms, but now they want to hijack your signal and inject their own ads to monetize all the content thats not theirs.

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