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I don't think there's a one size fits all solution. You could advertise. You could also promote some of your photos on other social media, and hope that people check out the linked site. If the content and the UX is good, some of those people will probably stay.
Generally, times are hard for independent sites, though.
why did these difficult times arise?
Because most Web traffic has become more and more concentrated on a few large platforms over the last, like, two decades.
True, but isn't there a way for small sites to "survive" on this?