I'm sure it's record-setting and the number seems large to a broke consumer but I suspect it's a drop in the bucket when looking at how much they made lying about where their products were made.
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Yep, it’s a drop in the bucket when they have revenue in the billions. It’s a clear indicator to companies that the risk of violating the label is quite minimal.
Hopefully it’s a warning shot.
Meh, what did they sell or gross last year?
These penalties need to be commensurate with the profit from the violation. Say 2x the gross sales of the mislabeled product.
Then companies would pay attention if they know breaking the rules will send them in reverse.
Otherwise it's just a cost of doing business.
No, it's now created a known price point for other businesses wanting to do the same.
It's no longer an unknown cost, so they can plan it into their profit calculations.
This is why these judgments need to be a significant percentage of revenue from the affected products instead of set amounts. Not net profit, gross revenue. You sell $2B of affected products and make $350M profit... The fee should be $1B instead. You lose all profit and a significant penalty for violating the rule/law.
Add in - Illegal activity fines should be assigned to Executive's and Board's personal finances first. Then the companies assets once they are tapped out.
Illegal activity in business should always have personal consequences. Otherwise it's the employees that suffer while the people responsible for the activity don't give a fuck.
The weird thing is that they make a lot of money correctly sourcing country of origin when that product and country is known for quality.
Le Creuset cast iron being made in France for example. I inherited my first piece from my grandmother, she bought it in the 1950s and it's STILL usable. It's an heirloom piece. It outlived her and will likely outlive me.
But China, Thailand, etc.? Known for "cheap", not "quality". Which is odd considering W-S prices.
There's a lot of reputable Chinese firms that lead in their field of manufacturing and production, often producing things that just couldn't be made elsewhere. It's a quite big country afterall.