To be honest I wasn't very happy with the word "mentoring" either. What I really wanted was some word with a semantic meaning between "mentoring", "consulting" and "office hours"? But I liked that "mentoring" emphasizes broader issues. I don't like that "mentoring" sounds arrogant, but I decided that was a silly reason not to use the word and I'll just take the reputational hit.
Re your project: I feel honor-bound to stick to my promise to only consider information in the application!
Great, I'll pass this along to a few folks who are interested. The demo page is pretty impressive!
https://chiscraper.github.io/ArXivRoundUpExample.html