Should be interesting.
I haven't kept the closest eye on this - rumor is they're planning to port more of their games to competing platforms, maybe allow 3rd party Xbox hardware, and phase out most physical Xbox games, right? Or am I way off the mark?
You didn't rule it out, so my first thought is: play video games! It's certainly on the line between consuming something and learning to do something. Some individual games can be a whole skill to study and hone for years (eg, learning a fighting game or a speedrun, etc etc)
Spirit of the question though, that would probably be considered content.
Other ideas, most already covered by other comments: art, photography, music, writing, programming, cooking, woodworking, or learning a new language.