I'm a blogger and a web developer, so IMHO:
Blog-style sites have never been as cheap to run as right now. For small-to-midsize sites run mostly as static sites, it might even be close to free.
Virtually all cost is in the human labor, and the challenge of running a sustainable business model like subscriptions off of "words" which I think are valuable but getting audiences to agree is very hard.
But we might be seeing a turnaround here. I'm hopeful!
Squash merge into the main branch. It's the only way to fly. (just my 2c!)