Yes - that's excellent.

Ha - I'm not sure there is! There's still time to give it a name - perhaps Rittenhouse's Lowest Common Denominator: "the dumber the opinion, the more attention it gets." Feel free to disregard, improve, or workshop that.

I think you are spot on. I tend to think the problems may begin to outnumber the potentials.

Interesting way of thinking of a bus route.

Not to add a wrinkle but a bus also goes between two points.

For me it's the marketing that makes me roll my eyes. Shuttle instead of bus when in the United States. (Curiously, in other countries it's called bus by Uber.)

I love how they're placing the onus on the suppliers. "We'll do the rest." Great.