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Shareholders are not creating the program schedule.
The shareholders hire the people who create the programming schedule. The shareholders are their boss. Those executives know what their bosses want: maximum profits, and thus maximum shareholder value.
You're not wrong but it doesn't even matter what the shareholders want. Company executives are legally obligated to secure profits if they're publicly traded.
Of course it does. Shareholders elect the board of directors, and the board of directors hire the CEO. The shareholders, at least the majority shareholders, are the ultimate authority.
CEOs have an obligation to do what their bosses want them to do, which is true of every employee. Employees are hired to do what their bosses tell them to do, and if they don't they get fired. CEOs are hired by shareholders, shareholders are investors, investors want maximum return on their investment.
That isn't a justification as securing profits could be approached in numerous different ways. What we see typically is a focus on short-term profits at the expense of the company and it's long-term viability. You could easily argue that doing this is a disservice to the company, its employees, and the shareholders.