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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

464 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] conciselyverbose@sh.itjust.works 8 points 2 months ago (1 children)

Nobody knows, but it would certainly be 30% or higher.

This is an insane pipe dream.

[–] Vlyn@lemmy.zip -5 points 2 months ago (1 children)

You underestimate how addicted people are to YouTube. There is no alternative to it.

Twitch is streaming focused, the vods absolutely suck. Kick? Same.

What else is there? TikTok? Instagram? Neither of which provide long high quality videos.

After all we are talking about YouTube literally blocking everyone and putting up a banner: $5 a month or you're out of luck. If someone already happily pays $18 a month for Netflix, what is 5 bucks?

[–] conciselyverbose@sh.itjust.works 6 points 2 months ago (1 children)

30% conversion rate of people already not paying to paid subscriptions is astronomical.

Expecting 10% would be delusionally optimistic.

[–] Vlyn@lemmy.zip -2 points 2 months ago (2 children)

Amazon has around 310 million active users. Amazon has 230 million Prime subscribers, even though it costs up to $15 a month. Yes, those include cheaper student subscriptions of course, but still.

Of course 30% is optimistic, but the average people I know happily watch those fucking ads. And don't even complain about unskipable double ads. They don't like them, they're still too lazy to install an ad blocker as long as they get their content. Each one of them would absolutely shell out 5 bucks to continue watching (it's less than a single beer when you go out).

[–] conciselyverbose@sh.itjust.works 4 points 2 months ago

The comparison would be Amazon just removing non-prime purchases. It's not possible they'd convert 8 million of those 80, let alone 24mil. The people who aren't members have already decided Prime isn't worth buying.

30% isn't optimistic. It's impossible. 10% is "optimistic". They'd be more likely to net a drop in subscriptions when some creators announced that they were going to be forced to stop making content than they would to somehow convert 30% of people who aren't willing to pay for YouTube.

[–] yessikg@lemmy.blahaj.zone 3 points 2 months ago (1 children)

Amazon includes a bunch of services with that price, I don't see Google matching that

[–] Vlyn@lemmy.zip 1 points 2 months ago

It already reduced the services severely. The included Amazon Music sucks if you don't pay extra. The included Amazon Video has ads now. And Prime gaming has reduced the offers.

While YouTube premium gives you full access to YouTube music and 1080p Enhanced Bitrate video quality. I only got it for the music, no ads on TVs is a bonus (Already had an adblocker for phone/PC).