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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 4 weeks ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] Wolfram@lemmy.world 5 points 4 weeks ago* (last edited 4 weeks ago)

I'd have left Twitch if I didn't find it more entertaining than current YouTube. No one should be surprised they're at pre-covid profit levels again because they tried to shovel way too many ads down people's throats.

Imagine tuning into a random stream and getting greeted by 3 ads before you can understand if you want to stay or check a different one. I've been frustrated enough that I just turn to something else altogether for entertainment.

There are some decent adblockers like TTV.LOL, which is a simple proxy to a country that doesn't allow ads. But sometimes those solutions don't work either. Ironically I just use Turbo while not paying for YouTube premium, but just as people don't pay for YouTube Premium, I understand not wanting to support Twitch for a variety of reasons.