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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
This is a most excellent place for technology news and articles.
There was an experiment once where it was determined that a frog with it's brain removed wouldn't jump out of slowly heated water but would reflexively jump if placed into already hot water, leading to a myth that a frog won't leave boiling water if heated gradually enough.
Idioms around frog boiling generally means to make changes slowly and gradually enough that there is minimal reaction from affected parties.