this post was submitted on 26 Aug 2024
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[–] Daxtron2@startrek.website 16 points 3 months ago (2 children)

Its definitely a hard thing for most indie devs to do on their own. Its a totally separate skillset that most of us don't have but can definitely be learned.

[–] shadowedcross@sh.itjust.works 11 points 3 months ago (1 children)

That's what a publisher is for, and in this case they failed them completely.

[–] Daxtron2@startrek.website 4 points 3 months ago

In this case yeah, but it's still always a good idea to do your own marketing as well

[–] Aquila@sh.itjust.works -3 points 3 months ago (2 children)

I’m convinced it’s unnecessary if your game is good. Word of mouth is so strong with gamers

[–] ryathal@sh.itjust.works 4 points 3 months ago (1 children)

You need to advertise enough to get people playing and talking first. There's about 50 games pet day released on steam. It's easy to get Los in the noise.

[–] Aquila@sh.itjust.works 0 points 3 months ago

You 1000% will not get lost in the noise if you put out a helldivers like quality game. There’s nerds everyday combing through steam store looking for the next great games. Helldivers with zero marketing would have made significantly less but still been a resounding commercial success

[–] Daxtron2@startrek.website 4 points 3 months ago (1 children)

Relying on luck isn't a great strategy, even if it sometimes works.

[–] Aquila@sh.itjust.works -1 points 3 months ago* (last edited 3 months ago) (1 children)

There’s no hidden gems in steam. Games sell as well as they should for their quality. There’s margin of error of course like a low quality game sells on the higher end due to good marketing or a high quality game sells low end due to poor marketing.

Most games are just not great

[–] Daxtron2@startrek.website 3 points 3 months ago (1 children)

There’s no hidden gems in steam

high quality game sells low end due to poor marketing

Self contradiction

[–] Aquila@sh.itjust.works 0 points 3 months ago (1 children)

Words are hard. This is what I mean

[–] Daxtron2@startrek.website 1 points 3 months ago

Yeah but there are definitely games that are terrible with extreme marketing budgets that sell really well, that's a lot of triple A games in a nutshell