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Apple and Android developers go about creating their experiences in different ways. Android developers look at specs on a piece of paper. They want the highest and best specs and customization, so that, on paper, when compared side by side, there devices appear to be objectively better than iPhone.
Apple on the other hand, looks more into the psychology of how or why people do what they do, and how they interact with their devices. They take the “thought” out of it, so anyone can pick it up and figure it out.
I think Apples way speaks to people on a subconscious level, where it’s just a fluid pleasant experience all around, but people have difficulty figuring out WHY they prefer iPhones.
This makes people believe that the only reason people might buy an iPhone is because they want to appear “cool” and are victims of good marketing