this post was submitted on 12 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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If they're predictable with the timing and length then sponsorblock will still work.
And if they're not, the client can download the video twice and diff the copies.
The most pernicious thing they could do is randomize the ads across users, but serve each user the same ads each time. In that case, you'd need a peer-to-peer client to compare hashes of chunks with other users to detect the ad segments.