this post was submitted on 27 Aug 2023
427 points (98.2% liked)

Technology

59422 readers
2897 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
427
The College Board Tells TikTok and Facebook Your SAT Scores (gizmodo.com)
submitted 1 year ago by stopthatgirl7@kbin.social to c/technology@lemmy.world
14 comments fedilink hide all child comments
 

Gizmodo's tests find the College Board website shares GPAs, SAT scores, and other information with Facebook and TikTok via tracking pixels. The College Board has a years-long history of sharing and selling student data.

you are viewing a single comment's thread
view the rest of the comments
[–] cdf12345@lemmy.world 4 points 1 year ago (2 children)

Right, my concern was how the official score was being attached to a pixel while still staying “ anonymous”.

[–] crazyman@lemmy.world 6 points 1 year ago (1 children)

"Anonymous" is a super broad term in tracking. All it means is that you are given a unique ID by Facebook while they track you. But that ID is the same across any site that integrates Pixel. So they have a metric ton of your browsing data tied to the same ID even though it's across a few dozen or hundred websites. They also use that same ID when you're on Facebook itself, so they can serve ads based on that ID instead of your Facebook account. It helps them to skirt some privacy requirements while still building a super detailed profile of you.

[–] cdf12345@lemmy.world 1 points 1 year ago

That’s what I meant. “Anonymous” in the sense Facebook only assigns you a number. The meta data in aggregate is what would probably identify you.

I was trying to figure out how the college board was passing test scores with a confirmation of identity not just attaching a query history with a very strong potential for accuracy.