this post was submitted on 03 Jan 2025
924 points (96.8% liked)
Technology
60298 readers
3389 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Google don't sell data. The data is what makes them valuable, so it wouldn't make sense. If they did sell data, the other big tech companies would just buy their data to remove their competitive advantage.
What Google actually sells is your attention. Advertisers can target people based on demographic data, things you like, etc, but the advertiser never sees the data used for targeting.
You can use Google and Facebook's Ads Manager sites yourself and see exactly what advertisers see.
On the other hand, Apple mostly keep their collected data for their own ad network. Yes, they have one - it's mostly just used for ads for "recommended" apps in the app store, but last I heard, they have plans to expand it.
Yeah apologies, that's a good point - thanks for adding more context!
No worries - it's a pretty common misconception that tech companies sell data. I've worked on ads systems at big tech companies so I've seen some parts of how it works. The companies are very protective of their data as it's essentially their highest-value asset. Employees can't see any of your data either - it's very tightly locked down, with strict ACLs and audit logging.
Large advertisers generally don't get any special access either - the tools/apps that large advertisers use are mostly the same as what small advertisers / individuals can see and use.