Blog post by Christine Lemmer-Webber, co-editor of ActivityPub: https://dustycloud.org/blog/how-decentralized-is-bluesky/
The likely answer to this is that there will always have to be a large corporation at the heart of Bluesky/ATProto, and the network will have to rely on that corporation to do the work of abuse mitigation, particularly in terms of illegal content and spam. This may be a good enough solution for Bluesky’s purposes, but on the economics alone it’s going to be a centralized system that relies on trusting centralized authorities.
I'll quote my other comment here: Some things only change once every person who ever shared that thought, is gone. That takes several hundred years, at least, if it happens at all.
The stuff I think is at play here, is the part of human collective consciousness that is really, really, really slow to change.
Not the tech. Us. This stuff happens, because that is how humans work. It's where the word "meme" comes from. How we conceive ideas, spread them, and then alter them as we spread them, optimizing the idea to spread as effectively as possible, to the point it may no longer have anything in common with the original thought.
This stuff happens using the very first form of communication we ever used as a species. Word of mouth. How in the world can it be inherent to mass media, except in the way it amplifies it?
Overcoming our own flaws and the biological biases of our brains is one of the challenges we face as a species, and another trial that cannot be opted out of.