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Microsoft is using malware-like pop-ups in Windows 11 to get people to ditch Google
(www.theverge.com)
This is a most excellent place for technology news and articles.
Perhaps a better statement would be, if a for profit service is free, you are the product. Obviously it's possible for someone to make free stuff if they want to, but if someone is making money from you using something, but you aren't paying them, then they're making that money by selling someone else access to you.