this post was submitted on 06 Feb 2025
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Nvidia's biggest finacial achievement in their gaming branch was fairly simple, getting rid of the "Titan" nomenclature. That's it.
Before we had the XX80' cards and that was it. All you ever needed for gaming was a XX80 Ti. That was the top of the food chain. Nobody ever expected you to have lr need a Titan card - that would have been ridiculous. The Titan card was a mix between gaming GPU and buisness GPU. It was for people who didn't want to buy a Quadro Series for work and additionally a GTX/RTX Card for gaming. The Titan was the best of both worlds but came with a high price.
But now the XX90' Series is essentially what the Titan Series was. Except now owning a XX80' Series doesn't feel like top of the line anymore. Simply by having a card in a generation with a higher "number" than yours, feels like there's still a higher tier to achieve or like you're still in "mid" tier, essentialy. Enough people fell for it and started buying the XX90' Series as if it where a requirement for modern gaming. And after the XX90' Series became mainstream, game developers stopped optimizing their max setting for the "mid" tier cards. This I why cards like the 4070 Ti or 4080 S still dip below 60 FPS on 1440p on maxed settings in some titles. 60 FPS on maxed is reserved for a 4090 - maximum settings, maximum graphical fidelity, maximum power consumption, maximum price.