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I see this happen quite a lot in the Fediverse. It's generally a progressive place, aims to be a safe space, but ultimately I see that there is a tendency to pressure people in matching an aesthetic, rather than actually think and discuss things rationally. So now Proton has been labeled by someone and many people don't want to go against this flow, because that is going against the aesthetic of fighting Trump/nazis/whatever, which makes you in turn a pro-Trump/MAGA/nazi, whatever. Nevermind that there is plenty of space to debate that attribution on the first place.