this post was submitted on 16 Mar 2025
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Moomin Valley

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This is a community for all things Moomin.

The Moomins is a franchise created by finnish author/illustrator Tove Jansson. It features a vast amount of comics, TV series, movies, books and games, telling various stories mostly set in moominvalley.

If you are new to the Moomins, this video essay is a fantastic starting point to learn about this family-owned franchise.

More European works:

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Friday's papers: Ruined Moomins, Finland unprepared for future warfare, and where's the beef? (yle.fi)
submitted 2 days ago by Jessamyn@sopuli.xyz to c/moomin@sopuli.xyz
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I'm interested on others' thoughts on this. I got into Moomin after Finnish family started gifting me mugs, and I now have a sizable collection. To me as a foreigner, the mugs were my gateway to the actual books. Is your experience that the children around you are getting burnt out on Moomin before they're old enough for the books?

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[–] threelonmusketeers@sh.itjust.works 5 points 2 days ago (3 children)

Huh, that must be a Finnish thing. In North America, I don't think I've ever seen a Moomin-branded product in the wild.

[–] hungryphrog@lemmy.blahaj.zone 6 points 2 days ago (1 children)

Yeah, we have Moomin mugs, Moomin towels, Moomin bags, basically Moomins on everything you can put a Moomin on. I think that most households have at least one Moomin item. Sometimes mozzarella is called Moomin meat.

[–] threelonmusketeers@sh.itjust.works 4 points 2 days ago (2 children)

Sometimes mozzarella is called Moomin meat

This is unsettling.

[–] JohnSmith@sopuli.xyz 5 points 2 days ago

To unsettle you a bit further, cottage cheese is called Moomin mince.

[–] Evotech@lemmy.world 3 points 2 days ago

Moomin mugs is a wildly collectable item in whole of North Europe lol. It's kinda crazy how popular they are. People sell old limited edition mugs for top dollar on the marketplace

[–] Jessamyn@sopuli.xyz 2 points 2 days ago

I'm in the US, and they opened a US based online shop this year. They were also doing a big Barnes and Noble push around summer, but when I visited most recently all the moomin stuff had been moved out of a prime location and been heavily discounted.