Specialized stores sometimes cost more money (sometimes they don't). Also, the return policy and customer service is different from store-to-store. There's a lot of convenience in having an "everything" store.

I’ll just buy from specialized retailers most of the time. It’s not really any extra effort.

Tried that a few times, and just felt like I was getting ripped off paying MORE for the product AND paying $20-30 shipping on top of that. Amazon is often cheaper and you get free shipping.

I've love to know of a better company that can compete, because I really can't afford to spend more just to spend more.