this post was submitted on 22 May 2025
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Asklemmy
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Realistically the solution would be instances moving away from the Lemmy 'brand'. You could more easily direct users to a specific one and fast track newbies past all the fediverse details.
If we go with the email analogy, people rarely ever search for 'email', they just go to the specific ones they know. Then searching for lemmy gets you to places like join-lemmy.org that cares about the ecosystem, while terms analogous to gmail directs you more to a specific instance.
And I think this sort of branding model actually more compatible with the idea of decentralization. As a culture, I think we would better serve federation by directly linking and promoting our preferred instances, rather than harping on about federation and the lemmyverse.
This is a great idea, and I think some instances do this. I seem to remember Beehaw taking this approach. Similar to forums - each forum has a different name even if they use the same software.
The tricky part for regular users to understand is that if they sign up on one server, they can still access content on others. Old-school internet users that used to use Usenet would understand it (Usenet functioned the same way) but the majority of users are used to centralized services these days, which makes it hard.
I get it, but everyone going to gmail is not a good thing and never has been. The paradigm shift is more meaningful than simply growing lemmy as a community. Without that, the only difference from a mainstream social network today would be a handful of big players rather than just one.