this post was submitted on 27 May 2025
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Both products of the same company but they seem like quite different experiences and userbases to me. Anecdotally, facebook is where my dad sends his friends things he found funny and instagram is where my brother posts pictures of his nights out
This. They are run quite separately (even though cross posting is possible). IG is on a roll currently as the legal status of Tiktok is shaky in the US, and Instagram managed to replicate the majority of features.