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Google did the same thing with Google Plus they went all in on social and it failed miserably
It was actually a really good product, way better than Facebook, unfortunately if you have a social media platform that's invite only then it's never going to succeed. I really have no idea why they did it like that.
Facebook started out as invite only for a few years so they might have been looking to emulate its early trajectory. Gmail also started that way.
Google did the same thing with Google Plus they went all in on social and it failed miserably
It was actually a really good product, way better than Facebook, unfortunately if you have a social media platform that's invite only then it's never going to succeed. I really have no idea why they did it like that.
Facebook started out as invite only for a few years so they might have been looking to emulate its early trajectory. Gmail also started that way.