this post was submitted on 07 Jun 2025
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I’m not really sure how that would work. iOS has always been a closed system with apps needed to go through the store. The one store. And it’s thrived.
Yes you can make the argument about jailbreaking to sideload etc. but realistically it was an os designed to have a single point of entry. I’m all for abandoning fees and more source options but this is not the way to that. Nor does this help completion or open up other avenues for a competing App Store. And let’s be honest, getting into the Apple ecosystem, you should already be aware of its limitations.
It’s does give Tim Sweeney a hardon thinking he’s a winner.
E- seriously, read the article. Follow the news. All this allows for is alternative payment systems to bypass apples fees. The point I made originally is still valid as Epic will still be collecting fees on its own stores. So let’s maybe lead by example? The Epic Games Store may not be you only option on PC. However it handles more “exclusive” distribution deals than any of the other pc stores.
It sounds like you maybe haven't developed at all. Fees in store systems exist. That's not the argument. Apple was actively forcing apps to use their pay system by searching for any apps that would say things like "you can pay on our website and save 30%" even and delisting them. The reason for that is that a 10 dollar patreon subscription had to cost 13 on apple apps because apple was refusing to allow patreon (who has built their own payment system) to use it.
And what do apps that use the apple store get from this payment system? They can't monitor refunds well, can't get analytics on their user bases from the Apple app, etc. This behavior is classic predatory apple. They are adding nothing to the payment system but requiring it for all purchases in any app on the iPhone so they can make a 30% mark up. And they are relying on someone like you to parrot back that they are a "closed" ecosystem. Closed in this context means intentionally lazy due to an abusable practice. They've just always gotten away with this because they've built a user base that doesn't critical think. (I.e. intentionally shitty photos and text experience between Android and iOS. No migration tools to leave iCloud so that it's harder to ever switch to a better product. Wearables can't work with iPhones because text messages are deemed insecure despite that not being the case in every ecosystem, etc. etc ).
I'll also add that apple isn't really making this closed either. They are hamstringing apps but will strike sweetheart deals with any app that would be too big to make a problem out of this. (Think Amazon, Walmart, Netflix). So while I'm not a huge fan of epic games, at least this one CEO who could've struck a sweetheart deal, stood up and fought the entire fucked up practice that has stolen from smaller companies for over a decade.
Just because iOS has always been exclusive doesn't mean that's a good thing. If you don't want to use other stores, that should be your choice as a user or an IT dept, not the manufacturer's.
And yeah, the article is about payment systems, and the same applies. If I don't want to use Apple's payment system as a dev, I should be free to choose a competitor. If I want to provide the choice of multiple payment options to the user, again, I should have that option.
I dislike Epic Games as well because of their exclusivity deals. If I want to buy a game on another store, I should be able to make that choice, and game devs should be able to sell it on multiple platforms.
Okay. One question.
Why would company A need to accomodate any other "app store" in their product, especially if one of their product's selling point is how streamlined it is? I am not even talking about apple but in general, alas even in their case - they made it clear how it works. People accepted it and bought their product. It doesn't hurt anyone, and they are not the only player either. So why attack them now? On what basis?