this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 23 hours ago* (last edited 23 hours ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
160 comments fedilink hide all child comments
 

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] sp3ctr4l@lemmy.dbzer0.com 14 points 11 hours ago (2 children)

I forgot WhatsApp existed.

Guess its shittier now.

Mhm. Yup.

[–] 100_kg_90_de_belin@feddit.it 21 points 10 hours ago

It's the go-to messagging app in my country for historical reasons.

[–] LovableSidekick@lemmy.world 0 points 10 hours ago* (last edited 10 hours ago) (1 children)

I've never used whatsapp and don't even remember what it's for. Somehow life goes on.

[–] j0ester@lemmy.world 1 points 1 hour ago

It’s not a popular messaging app in the US. It is in many other countries though. I use it to talk to my wife’s family.