Technology

This is the best summary I could come up with:

Spotify this week launched a new tool called Showcase that allows artists to promote their work directly in the streaming app’s revamped Home feed introduced earlier this year.

The new feature was announced earlier this year at Spotify’s Stream On event in LA, alongside a range of other growth and discovery tools for artists, like the full-screen recommendations known as “Marquee” and a new “Discovery Mode” tool that allows artists and their teams to identify songs they want prioritized on the streaming service.

The company says that Showcase is opening up to artists and their teams with U.S.-based billing with 1,000 or more monthly streams in the last 28 days in at least one of the target markets.

By default, Spotify says it will show the campaign to those who are likely to stream the release — a broad audience.

“While playlist pitching is an opportunity for artists to find new audiences and Marquee helps them make a splash for their new releases, today there are more moments than ever where promotion can drive impact.

Showcase gives them the ability to do just that: now artists can amplify a new release, give their catalog an encore, turn viral buzz into long-term fandom, and more – right at the moments that matter most and on the most visited place on Spotify: Home,” she added.

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