this post was submitted on 17 Jul 2025
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YT Industries GmbH has initiated a legal restructuring process under German law, entering into self-administration to secure the company's future.

In a press release from YT Industries, the German-based brand said "despite strong global growth and a loyal customer base", it has been "severely impacted by the global discounting battle in the bike industry, problems with suppliers and uncertainty in the US market related to tariff policies." YT Industries said it was "compelled" to enter legal restructuring proceedings under self-administration as the company has "no further funding available under the current structure."

Markus Flossmann, founder and CEO of YT Industries, said it was "not an easy step for YT, but a necessary measure to actively shape the future of the brand." Flossmann added: "We are already in discussions with potential new partners and are confident that we'll be back on track soon."

Currently, YT Industries remains fully operational with business continuing as normal during the restructuring process. Customer service and warranty support continue to be available and new product launches are still on track to launch in the coming months.

For any further support, YT Industries said its customer support can still be reached through email and the North American entity of YT is unaffected.

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[–] hemko@lemmy.dbzer0.com 4 points 4 days ago

In 2021 the company was sold to a private equity firm, so I guess the cash grab and dump was expected

https://www.pinkbike.com/news/yt-industries-acquired-by-private-equity-group-ardian.html