this post was submitted on 17 Sep 2023
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Showerthoughts
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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The best ones are thoughts that many people can relate to and they find something funny or interesting in regular stuff.
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Good advertising aren’t loud. They entertain and are memorable and in turn effective and you don’t mind it’s effective because it didn’t yell at you or treat you like a child. It’s too bad 99% of advertising made even by brilliant thinkers are pure shit.
You mean Thai ads? They're good! The only ads I intentionally look for.
They are definitely up there! I think there’s more of a culture of not taking things too seriously hence clients are more willing to let loose and try new and funny ideas. Japan, New Zealand, Brazil have good examples too. Australia use to put out really fun advertising that doesn’t take itself too seriously. We got way more conservative over the last 20 years and now it sucks ass.
I agree. The humour bar is narrower now, I recently came across even the top professional comedians in Korea pointing out this trend. Everyone's afraid of saying or doing the wrong things, so people follow the safe template. Meanwhile Thailand is in a league of their own, where they compete who has the most creative plot twist!